Most small businesses spend $500–$2,500 per month on Meta (Facebook & Instagram) ad budget, plus a management fee if an agency runs them. But ad spend only pays off with instant follow-up — without a fast response, most of the budget is wasted on leads that go cold.
Meta ad costs vary by industry and competition, but a typical local small business runs $500–$2,500/month in ad spend, separate from any agency management fee. The bigger driver of return isn't the budget — it's what happens after the click. Skyline pairs Meta ads with AI that answers, qualifies, and books every lead in seconds, so the spend turns into booked jobs instead of a full inbox.
Answered by Alex Rivera, Founder · Last updated June 24, 2026